Pure Storage, a leader in advanced data storage technologies, is unveiling new features on its platform designed to help enterprises adapt to the fast-paced demands of innovation, especially in the context of AI advancements. These features, including Real-Time Enterprise File and a virtual machine (VM) assessment tool, are part of Pure Storage's commitment to enabling organizations to evolve their data architectures.
 

With its user-friendly, consistent storage platform and subscription-based services, Pure Storage aims to provide agility and mitigate risks for a variety of use cases. The introduction of Real-Time Enterprise File marks a significant advancement, catering to the needs of modern, data-intensive applications and rendering traditional file storage solutions obsolete.
 

Pure Storage identifies legacy file storage as “the natural enemy of agility,” citing issues such as inflexibility, multi-layer complexity, and increased vulnerability to cyber threats.
 

“Traditional file storage is a bit like the game Tetris,” remarked Shawn Hansen, GM/VP of Pure Storage's core platform business unit. “When you purchase it, it’s already outdated, and over the last 20 years, multiple layers of complexity have accumulated. You keep adding these layers because it’s hard to envision what the future will look like.”
 

Real-Time Enterprise File is designed to initiate a paradigm shift in file storage by removing pre-configured silos that hinder adaptability. Through global storage pools, enterprises can fully leverage their storage resources without needing to allocate or reserve specific storage for each array. The platform also includes Pure Fusion, which automates fleet-wide operations, optimizing workload placement and array rebalancing for improved efficiency.
 

The Real-Time Enterprise File offers several key advantages:

• Zero-Move Tiering: This feature allows IT teams to deliver optimal application performance without the need to physically transfer data between tiers.
• True Non-Disruption: Non-disruptive upgrades (NDU) enable in-place hardware and software upgrades without requiring data migration or risking data loss.
• Cost-Sensitive Workload Support: The FlashBlade//S100 platform, optimized for AI and equipped with GPUDirect support, provides progressive pricing for all market segments.
• Cloud-Like Operations: IT management is simplified, allowing data to be placed with an assigned SLA that automatically adjusts as storage requirements grow, while services such as QoS and multiprotocol configuration are managed automatically.
• Natural Language Interface: The AI Copilot for File enables IT generalists, DevOps teams, and storage experts to efficiently tackle file-related challenges and eliminate bottlenecks.
• Storage as a Service: This model is integrated into file storage through Evergreen//One, boasting the highest number of concurrent SLAs in the industry.
   

“Pure has historically been a market leader and disruptor in the block storage sector. For the first time, we are entering the enterprise file market and bringing the advantages of our modern platform to this space,” stated Hansen. “We’re achieving this the ‘Pure’ way—through simplicity, as-a-Service, and enabling customers to scale dynamically with a fresh, modern architecture.”
 

The announcement of Real-Time Enterprise File is complemented by two additional innovations: VM Assessment and Universal Credits.
 

The VM Assessment tool empowers IT teams to modernize virtualization operations for critical workloads. With features like performance monitoring, scenario planning, and rightsizing recommendations through Pure1, it provides in-depth insights into VM utilization and potential subscription impacts. This tool is available at no cost to all Pure1 subscribers.
 

“VM Assessment gives IT decision-makers clarity on VM usage and potential savings, allowing them to proactively manage risks and identify optimal placements for cost-effective performance,” explained Hansen.
 

Emphasizing flexibility further, Universal Credits enable enterprises to purchase a pool of credits for use across various services without locking into specific subscriptions. Along with predictable billing, Universal Credits provide volume discounts, enhancing cost simplicity and efficiency.