Marketing Director How That Passes as Human AIWill Revolutionize Legal MarketingMeet Your New Guy Alvarez Founder & Former CEO-Good2bSocialcarry on conversa ons indis nguishable from your associates. (Associates, if you're reading this—I'm not sugges ng you're replaceable! Just... maybe update your LinkedIn?)2. The "Who Actually Wrote This?" Iden ty CrisisSo here's an awkward truth I've noced a er years of helping lawyers with content: AI writes more engaging material than about 80% of a orneys I've worked with. Sorry, not sorry.I was talking with a marke ng director from a midwest firm last month, and she confessed that she's been using AI to "translate" her a orneys' content from "dense legalese" to "human language" for months. Her ethical dilemma wasn't whether to use AI—it was whether to tell the a orneys that their original dra s were praccally unreadable.What's worked for me? Transparency with a collabora ve approach. Have your a orneys record their actual thoughts—their experse and real-world experience—then use technology to structure and polish it.What This Actually Means for Your Law Firm's Marke ng1. Client Engagement Is About to Get Weird (But Effecve)I was talking with a lawyer from an estate planning bouque in Dallas last week, and she told me something that honestly made me spill my tea (not the first me that's happened). They implemented one of those interacve systems on their website—NOT fully AI, just semi-intelligent decision trees—and their consulta on requests jumped by like 30-something percent in less than a month.The really interes ng part? Their a orneys noced that clients were showing up to mee ngs actually prepared with relevant ques ons. No more spending the first half-hour explaining what a trust is! The system helped normal humans understand legal concepts before they ever spoke to a lawyer.And that's just with today's technology. Imagine what happens when these systems can actually 1819
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