JANUARY, 20247ACCLOUDRoss James, Founder and CEO at Accloud, firmly believes that any and every entrepreneur should be ready to `rewrite the rules'. According to him, if one is not challenging the status quo, they are not offering the world anything new, and as an entrepreneur it is his/her job to continuously question the way things are done, without buying into them. "People find reasons not to do something ­ entrepreneurs have to do exactly the opposite to make a difference. They need to be strong enough and passionate enough to go for it," says Ross. "That's how we change the world. For me, if I was told something couldn't be done, that was all the challenge I needed to go and find a way to do it!"Ross is resourceful, committed and tenacious, and armed with `won't give up' attitude. Being a collaborative leader he wants bring Accloud and its people on the journey by inspiring them. "We have a very strong Environmental, Social and Governance (ESG) belief knitted into our DNA, so we are here to make a real, positive difference in the world," he adds. "It is my belief that corporations today must become far more conscious of the communities and environments they work in. They need to become positive forces, both socially and environmentally." For Ross, an entrepreneur has to be visionary, passionate and driven, but she/he also needs to assemble an outstanding team around him or her. "The assembled team can then deal with many of the challenges more effectively, allowing the entrepreneur to stay focused on delivering and pushing toward the vision," says Ross.Establishing a DreamRoss and his team saw the need to level the playing field between the formal and informal economy in developing markets. "Entrepreneurs in the informal market are structurally, socially and geographically excluded, yet they have the same ambitions for their businesses as any ENTREPRENEURS TOTO WATCH OUT FOR IN 2024TOP 10ChronicleIndustry
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