Interview Katy Broder ­ Customer proximity and focusGeoMaxPositioningTO FOLLOW IN 2022IMPACTFUL ENTREPRENEURSMOSTChronicleIndustryGeoMax claims to be close to its customer in the field and even says that this is a big part of its success. What does it mean for you to be close to the customer?As you already mentioned, it is key to our success and always has been. I think you can see it very clearly in the way we design our portfolio, especially focusing on workflows and the way that we present our solutions in the market. They are very close to the applications, very close to the user group and we aim to stay close. We have interactive exchange platforms where we continuously provide information which is probably something that our competitors are doing as well. However, we offer services that enable users but also distribution partners to reach out to GeoMax directly to provide input. And, we offer services that are designed to be adaptable and flexible to customer needs.Why do you think that the closeness to the customer contributed so strongly to the success of GeoMax?I think it is really the nature of our organisation. On the one hand, we are a newer organisation, being in the market for 11 years now. Being young,we have a set up that provides quite some flexibility on the organisational side. If we look at other companies, and I don't mean to criticise, some organisations are very large and the nature of such organisations is of course processes which make things go not very fast. So for us, we have a quite dynamic organisation and even though we are growing quite strongly we strive to that dynamic
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