CXO INSIGHTS10General Mills Chief Brand Officer Brad Hiranaga: Marketers have `the opportunity and responsibilty' to im-pact growth and goodCallie Schweitzer, Senior Editor, Marketing LinkedIn18Measuring Intangibles...Joseph Rogan, Vice President Sales, Marketing, Rita's Catering22 Segmentation in Demand ForecastingBruno Vinicius Goncalves, Mission-Oriented Industrial Engineer, Ingredion Incorporated26Power BI vs Tableau: What's The Best Data Visualization Tool?Alyona Medelyan, Co-Founder, CEO Thematic30 Vast amounts of data mean a vast amount of responsibilityKai Beckmann, CEO, Merck Group
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