19So getting back to how do you measure what is now an intangible is the question many are asking in terms of tracking sales and the efforts required that surround this discipline. In the last 5 months since getting assimilated into my current position I have written over 20 LinkedIn articles, added close to 60 posts of which all that has been seen by well over 40,000 cumulative viewers related to my content advocating for Rita's Hospitality Group. Is one of the hundreds of "new normal's" now not how many sales calls you made (which get you no where today) but how many eyes saw a post or article you wrote on LinkedIn? Maybe so...some poo-poo it as a waste of time but I can say with a consistent voice of reason with quality content, my audience continues to grow in who sees my content. Trust is a building block to winning new business.I can say, with over 3,500 followers and over 2,500 LinkedIn contacts my chances are much better to engage or influence a decision maker on the LinkedIn platform than any other place to get my message across. Is selling dead? In some ways yes, but using the right social media tools properly like LinkedIn is opening up a whole new field to sow seed into and hopefully will reap a harvest. One last thing I saw recently...70% of a buyers purchase is made before contacting a salesperson...my guess is the remaining 30% is influenced by what they see on LinkedIn or not. Have a great July 4th holiday and God bless the USA! Joseph A. Rogan, VP Sales and Marketing at Rita's Hospitality Group writes frequently on topics relevant to today's culture and business environment.
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